When Brisbane construction company McNab asked us to create their brand video, they didn't want the usual slow-motion hard hats, generic drone shots, or elevator music. They wanted something real. Something fun. Something them.

Our team at 18 Degrees has been collaborating with McNab since 2018, when we first created a wildly unconventional prestart safety video that quickly became one of the most requested styles in the industry. It was quirky, cinematic, and actually watchable... proving safety doesn't have to mean snoozy.

2024: A Fax Machine, a 90s Tie and a Lot of Laughs. Last year's brand video took a nostalgic turn — a 90s-style history lesson complete with fax machines, dancing team members, bloopers, and a cameo from Michael McNab himself. It was a love letter to the company's roots - fun, irreverent, and full of culture.

2025: Flying Utes, Green Screens and Cinematic Swagger. Directed by Mel Poole and shot by Dan Macarthur, the 2025 McNab video goes bigger, bolder, and greener - literally. With seamless green screen effects and a flying ute (yes, really), this brand film captures the energy and ambition of a company that's not afraid to do things differently. In the words of Michael McNab: We had such a great reaction to our 2024 film, we couldn't help but get the team back!